Planning and Budget Process
Centralized Marketing Budget
FIT's primary marketing communications budget is centrally allocated through the Division of Communications and External Relations. All of CER’s work is undertaken in partnership with other units around the college in order to help realize FIT’s strategic goals. The vice presidents and deans set priorities in consultation with faculty, chairs, and directors, and we work with them to decide how best to accomplish these objectives.
The college’s annual marketing communications budget is a critical factor in determining which projects will be undertaken in a given fiscal year. A significant portion of the budget is committed to ongoing and recurring projects for student recruitment, development, the FIT website, advertising, and other key initiatives. Each year, in consultation with the schools and divisions, new projects are considered and prioritized based on need and available funding.
Any additional communications projects that may arise outside of the annual budget process must be approved by the appropriate vice president or dean before being proposed to CER. Budget, scheduling, and other factors are considered in determining whether CER can take on an additional project. For help in determining the cost of a project, please make an inquiry.
FIT's communications budget is allocated centrally through CER. These funds are largely committed to recurring projects and are used primarily for website development, printed materials, advertising, and Hue magazine. During each annual budget planning cycle, faculty, chairs, and directors (via their vice presidents and deans) identify new initiatives. Budgets are developed for the new projects, which are then included in CER’s annual budget request.
For help in determining the cost of a project, please make an inquiry.
Related CER Links
Business and Liberal Arts Center, B905
(212) 217-4701 (fax)